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I'm Dana owner and lead planner at Happy Hour Events.


I'm a total nerd for systems and organization and I like to help people but I never had the stomach for nursing so I help in my own way, by navigating the event planning and production process to make life a little bit easier for my clients and fellow vendors.

I spent most of my twenties and early thirties working with brides during the day as a freelance makeup artist, and managing events for restaurants, nightclubs, and off-premise catering companies at night but I decided to give up high heels and city parking for beach life and it was a solid choice, I get to work with amazing people and plan some very cool events and celebrations.


​After more than 25 years in the hospitality industry, I've managed countless events, taken care of hundreds of clients, and learned a whole lot about what it takes to make a great event happen by combining a straightforward, laid-back attitude with an organized, fun approach to getting things done! 

Dana Ferreri

Dana Ferreri


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